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Links to Marketing Techniques

Marketing techniques will help you to plan your selling and advertising more effectively. As one industry leader has said: 'Marketing is about selling goods which don't come back - to people who do'! The web sites here will help you to achieve that.

The Direct Marketing Association's Library
One of the oldest organisations of its type. Some of its library material is for members only, but there's a lot of free stuff, too
www.the-dma.org/library

The Chartered Institute of Marketing (UK)
You won't find a huge amount of online info here, but the CIM is a world leader on marketing techniques. Check out their Resources area
www.cim.co.uk

Marketing Today
An online version of a highly respected print magazine. Some great articles and research analysis - and some interesting online tools (such as their free Direct Mail ROI calculator - that's 'Return on Investment')
www.marketingtoday.com

American Demographics
OK, so this is a US magazine focused on one geographical area. But the content is applicable universally. Worth exploring, even if you're not US-based.
www.inside.com/default.asp?entity=AmericanDemo

Marketing UK
So.. to redress the imbalance, here's a superb UK marketing resource site. Loads of links to follow, including topics such as Information Theory, Market Research and CRM (Customer Relationship Management). A good 'portal' site - even if you're not UK-focused.
www.marketinguk.co.uk

About.com's Marketing Area
Be prepared to spend some time here. About.com is usually a good vein in which to dig for gold, and their marketing area is no exception. There's loads of links to good stuff here.
http://marketing.about.com

Advertising Media Internet Centre
An advertising focus here. Their USP ("Unique Selling Point") is their 'Media Guru', who has answered thousands of questions since 1995. Got a question? Try asking. You need to register to get the most out of this site - but it's free and quick.
www.amic.com

Marketing Communication Resources
Marcomm (a.k.a. MarcommWise) have a hefty databank of marketing articles in their Knowledge Bank. Not sure about their navigation (the index to the articles is in a pop-up window), but it's worth perservering with.
www.marcommwise.com

Marketing Profs
"Marketing Know-how from Professionals and Professors" is their strapline. And it's accurate. When I last checked the site, they had articles on topics as diverse as "Translating an area of excellence into a benefit" to "Why customers are so indecisive". Definitely a site to bookmark, because the new content is so valuable.
www.marketingprofs.com

Zenith Media
Want even more links? This area on the Zenith Media site will give you loads. Surf away!
www.zenithmedia.com/mapuse00.htm