Being focused - the key to success

One of the critical ingredients for business success, I believe, is FOCUS. Many of the people I consult with who are doing very well, do so because of a single-minded, almost selfish, commitment to their own goals. Failing this, they get sidetracked into a variety of other activities and endeavours, none of which help pull them closer to the targets they have set.

Often, some of the things we need to do to get closer to our goals are difficult or uncomfortable, and we are tempted to do something which doesn't threaten as much. But those with FOCUS plough through the bad bits knowing that they are necessary.

I have had this ability to focus in the past, and it depended on having a very clear set of goals - a strong vision for the future. It's easy to lose focus, however, when too many things go wrong at the same time. At these points, I have found it invaluable to perch on a rock on the beach and just regain objectivity and re-focus on the important issues, and away from the daily minutiae of business.

About Peter Carruthers (his words, not ours!): After closing SA's most admired midrange peripherals supplier in 1992, and taking a huge personal financial hammering, Peter Carruthers now trains entrepreneurs to avoid the personal risks of doing business. He has taken the ideas gleaned from more than 300 small business owners and developed a strategy for personal financial survival for entrepreneurs. Although based in Somerset West, Cape in South Africa, he travels countrywide to help business owners protect themselves. Telephone: +27-24-852-6066, Fax: +27-24-852-6174. Email address: pcarruth@iafrica.com

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