simple rules to get your web site to work for you. Simple concepts
- putting them into practice requires a little skill!
Build the traffic to your home page. Promote, promote,
promote your URL - to the people to whom you want to sell.
Encourage them to explore. Your home page - and other
entry points - must, very quickly, convince your visitors that they
should stay and explore what you have on offer on your site.
Encourage them to return. Seldom will you start to
win potential customers on their first visit.
Get visitors to respond. Unless you get feedback
from your site visitors, you will not stand a chance at converting
them into customers.