they say - 'the money is in the list. At the end of the day, what
really counts is how many people
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The Money Is In The List
Yes, as they say, "the money is in the list". It really doesn't matter how good your search engine optimisation techniques are. It's not important how much you spend on pay-per-click search engines.
At then end of the day, what really counts is (a) how many people are on your email list and (b) what credibility you have with these people.
email newsletter is your "brand"
Maybe. But most people feel happier buying into brands - recognisable brands. You trust them. You'll buy from them.
That's why "the money is in the list". Get people to sign up to your newsletter. Keep them enthralled with high quality info. And yes, you've established a "brand". They will trust you. They will buy into your recommendations.
Then there's 'SafeLists'. The principle here is that you sign up to receive emails from other members of the SafeList. Beware. Don't give an email address that you'll not be happy about being spammed. You will get hundreds, if not thousands, of emails a day, most of them rubbish.
"SafeLists", where all members can email everyone else in the system whenever you like, are, in my humble opinion, useless. You could get loads of emails (mostly untargeted) every day / week. Caution - if you go for a "SafeList", never use anything other than a 'disposable' email address.
And there's the s-l-o-w, cautious approach. Put up a sign-up form on your website, and wait for the punters to come trickling in at 2's and 3's per day. I do it; look up and to your left - there's the sign-up form for my email newsletter. Yes, it works - but to a limited extent.
There's a new approach doing the Internet Marketing circuits. There's at least 3 schemes that I know of so far. And yes, I've signed up to all of them. How do they work?
The new approach
1) You sign up to the system.
2) You promote the system and get people to sign up and get them in your 'downline' (Yes it sounds like MLM, but it isn't).
3) Every day / week (it depends on the system) you can email only as many people as you have signed up in your 'downline'. Most systems claim huge figures that you can email. That's because they are using the downline multiple figures - like:
.. and so on. 10 levels down, the figure is 78,125! Don't believe these huge figures. But, if you are able, safely, to email 1,000 or 2,000 people each day / week, it could be highly profitable. Remember where the money is? In the list!
OK - the only way that it will work if everyone in your 'downline' is as proactive as you are - that they (a) have a good email list and (b) they are prepared to recommend the system that you have recommended to them.
I've signed up to these list building systems. I've checked them out. They are run by reputable people:
When I come across new systems, I'll check them out and add them to this list. One final reminder - don't just sign up and do nothing. Tell people. Email them. Use your website. Do nothing - and you'll get nothing. Act - and you'll get results!