Little Known Secrets About Credibility Marketing

By Glenn Dietzel © 2005

A key factor in successfully marketing your business is to establish credibility within your market. How, you might ask, is it possible to establish credibility quickly? This article is geared toward helping you understand the importance of enhancing your credibility and how to leverage it in the most efficient manner possible. This is somewhat of a contrarian view on how to utilize your credibility so that you can become a best selling author and make money quickly.

If you really want to leverage your expertise to build your credibility, you must understand the concept of leverage. The best way to leverage your credibility is for you to become an author. Don't let that scare you. Authoring simply means to create. You must create something that other people want, especially if you want to make money. And that is what every successful business is all about. Now, most people automatically think traditional publishing when they think of authoring. However, I am not an advocate of this at all for a number of reasons. The main reason is that it keeps you from receiving cash flow immediately.

My father taught me throughout my childhood that business cash flow is the overriding determinant of a successful business. And he is definitely correct! It does not matter how many assets that a company has, if it cannot produce a steady cash flow, the business will die. If you want to go the traditionally published route at the beginning, you will end up wasting too much time getting a book to market. Furthermore, in my experience, most people do not acquire the necessary sales and marketing skills to fully leverage the big publishing house model. From a business perspective, the traditionally published model of authoring does not make good business sense.

How do you explode into the market place? You create a best selling eBook or digital product which your target market wants! In fact never has it been easier to become a best selling author, and you can do it in an afternoon. There are a number of ways to create a product quickly. The best way is to put together a questionnaire on a topic that you are passionate about and that has a great demand in the market place. Read your outline or get someone else to interview you, and record this as an MP3 file. Then use a service like elance.com or idictate.com to transcribe it: e-publish it as an eBook using Adobe's free service and presto you are a published eBook author!

What makes this method so effective is that your product is digital, so you have instant access to a global market 24/7. No wonder Mark Victor Hansen, author of the hugely successful Chicken Soup series, recently stated, "The Internet is the best real estate today." According to a recent eMarketer report, almost 50% of what was purchased on the Internet in 2004 was purchased through this medium because this was the only place where the material could be purchased. And this trend is increasing consistently.

If you want to author by communicating through the written medium, it is imperative that you unlearn some rules about "successful" writing you were taught in school. For example, successful writing is not about doing all your research first and then spewing out a data dump. Successful writing on the Internet is about writing at a grade 6 or 7 level and communicating just the way you speak. Incomplete sentences are acceptable. Perfection is a liability. This is not to say you don't want to do a good job. But I want to underscore the fact that good writing is conversational in style, informal in demeanor and user friendly in its ability to help people solve their problems. If you can write a long email or hold a conversation, you can author a best selling eBook.

As a best selling author and infopreneur, you are not paid to deliver information. People from every disciple are drowning in this. What you are financially rewarded for is contextualizing knowledge (information filtered by your personal experiences) and delivering attitudes and skills to your target market so that they can advance themselves beyond their problems.

Another way to get published quickly through writing is by setting up a blog. A blog, or web blog, is a great tool to use to deliver valuable content to the Internet world. Because of its importance as a vehicle for content, blogging is an excellent way for you to gain credibility very quickly, in some cases almost overnight. What makes blogging so effective is that search engines love them. Blogs provide you access to the search engines if you format them correctly, using highly targeted key words. Blogs capitalize on the great affinity that search engines have for valuable content. In fact, the more you blog, the more frequently search engines will come to your website.

The posts that you create on a frequent basis, as well as the feedback and comments you get from others, can provide the foundation for your best selling eBook.

In summary, successful businesses are good at exchanging the value they create in the market place for cash flow. This allows companies to expand their influence as they solve the problems that their target market has. The amount of influence is in direct proportion to their cash flow. Authoring a digital product provides the greatest form of credibility which in turn allows individuals to leverage their expertise and reap financial rewards.

Never has it been easier to become a best selling author. What's holding you back from using the best form of credibility marketing?

About the Author:

Glenn Dietzel, a former Vice Principal with Two Post-Graduate Degrees, replaced his income and his wife's income in 127 days with a Proven, Breakthrough System. Glenn is an international speaker. He consults entrepreneurs and business owners globally with respect to digital product creation and sales and marketing. http://www.AwakenTheAuthorWithin.com