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Internet Marketing With Video Blogging
By
Jo
Han Mok Copyright © 2009
Video blogging is the next generation of posting ideas and products over
the internet. Everybody knows about text blogging. Now they use videos for
a better way of expression. This form of communication may entail a lot of
resources, but it is all worth it. If pictures say a thousand words, video
blogging exceeds that by far.
A video blog requires:
- Larger disk spaces on websites
- A faster server
- A whole
new set of programs to support it
Video
blogs can be fed through RSS. This is technology of syndicating your website to other RSS aggregators.
Video blogging works with people on the internet expressing themselves.
Now if you put this on a business prospective, there are a lot of benefits.
Think
of it as a powerful tool for showing your prospective customers your
line of products or your services. It's just like showing a commercial
all for free. And if you video blog through RSS, then most likely you
are getting your target market.
People like to see what they are going to buy. Some would like to see
proof and be sure that they are getting their money's worth before spending
their money. All of us know the influence of a thirty second commercial.
The effect of video blogging is similar to that. You show your product
and people watch it. If they like it, they buy it. If you present it
good enough, they'll buy the product even if they don't need it.
Now on the web, things are pretty much static, unlike in television in
which all are moving. If you post something that is mobile, it would
most likely catch attention. Now image your product parading in all it's
royalty through video blog. You'll get phone call orders in no time.
If your business is just starting up, you can create a video blog right
at your own home. All you need is:
- Your web
camera
- Microphone
- Video
software
- Lights
For
as long as you know how to use your camera, you can create a video
blog.
Invest in a good web camera. The higher its resolution the better the
output. In addition, you should present your goods in the best possible
way, so make sure you get the best one possible. Make a short story,
or just capture your goods at one time. Just make sure you are getting
the best profile for each. Get those creativity juices flowing.
Lights are important in a production. Make sure you entirely illuminate
the area you are going to use to create video blog. The brighter the
area, the more crisp the images will be. You can also use lighting effects
for added appeal in the presentation.
Should you require sounds for your video blog, you need a microphone.
Record your voice as a voice over for promoting the product and its benefit
to consumers. Sounds are as important as videos on a video blog. It is
advisable to make your sound effects as enticing as the video.
You will need a video editing software to finalize your work. Some programs
are user-friendly and can be used even if you don't have any video editing
experience. You can add sounds, delete some bad angles, or insert some
still pictures. In addition, make sure that you select your background
carefully. The light will affect the presentation, so make sure that
the background and the light complement each other.
Video blogging is a great tool, but it also has its downside. It may
slow down your visitor's computer, so they may steer clear of it. Download
time may also be time consuming, especially if your visitor is still
on a dial-up connection.
But don't let that stop you. Use video blogging as an alternative for
you and use text and pictures in your presentation to accommodate all
possible viewers of your site.
Nowadays, the more creative you are in presenting your product to the
market, the more likely you are to succeed. Video blogging offers an
interactive way of selling by showing your visitors the benefits of your
goods, which may be enough to make a sale.
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