Email Marketing: Basics & Common Sense

By Desmond Mantor © 2006

Email marketing is by far the most effective tool available to you to inform your potential and present customers about your products and services. Essentially, it is the process of sending informative messages to your clients. Hence, it is an accepted way of communicating with your clients.

Consider a salesperson and the verbal techniques he/she adopts to persuade you to buy a product and the same applies to email marketing. In email marketing you are not face-to-face with your prospects. Your message is the only way through which you present your company and products.

There are certain basics and etiquette of email marketing that you must know before you embark on a campaign. You must present your message clearly so that it is understood well by the customer who reads it. There are some simple sounding basics which have to be ensured if you want to leave a good impression on your potential customer's mind.

KISS: Keep it Short and Simple

Nobody likes to read long messages on the services of a company. The shorter it is, the more likely are the chances that the recipient will read it. Keeping it short does not mean putting everything in just one paragraph. It is very important how you present your message. Long sentences and paragraphs must be avoided. They are very tiring. Help the reader relax while reading your message by writing short sentences and paragraphs.

Format it Well

Avoid using all capital letters like plague. It is like shouting from a roof top. Apart from looking bad it means you are trying to bombard / bulldoze the reader. Now, if you are the reader, would you like it? Employ the capital letters only where they are required.

Check your Grammar and Spellings

Imagine for a minute that you get a message that misspells your name! Would you be interested in what that message offers? Far from it, you might even just delete it! Most people do. If you want to be taken seriously by your potential / existing customers check for possible grammar and spelling errors before hitting that SEND button.

Correct grammar and spelling shows your credibility. If there are errors in the message the prospects will not even think of buying products from your company.

In online business, presentation counts a lot. Your marketing campaign speaks a lot about your company and its products. Make optimum use of every marketing tool you adopt to leave the best impression on your prospects. Take care of even the smallest things.

About the Author:

Desmond Mantor is the Marketing Manager for Have Traffic a company specializing in traffic generation for for commercial websites. Please visit http://www.havetraffic.com for information about our revolutionary web site promotion service