How Article Marketing Helps Search Engine Marketing

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By Jonathan White Copyright © 2006

Article Marketing has a whole range of benefits that can transform the fate of a website from pauper to prince. First and foremost, it is a great strategy to pull in "qualified" visitors - visitors who are genuinely interested in the topic.

The whole idea is very logical. The website submits an informative article to free forums, blogs, ezines, websites and article directories, which in turn may further be picked up by other websites. Thus by submitting the article to some hundreds or even thousands of websites, the website establishes its web presence. And from there on the article does the rest.

When readers seeking information go through these articles, they regard the link in the article's "resource box" as an important link since they regard the article's author as an expert in the field. In other words, the linked website has a boosted creditability.

The "resource box" is a small area of text at the end of an article, which gives some information about the author, and usually a link to his / her website - see the end of this article for an example.

If the content in the article is good, readers are more likely to visit the website linked in the "resource box". Thus, the website receives high quality, "qualified" leads, with the visitors more inclined to sign up for a newsletter, buy a product or send a query simply because of the way in which they found out the website.

The website experiences a growth in visitors, as the articles are circulated and read. But, just as important, the website receives many "inbound links".

These inbound links are regarded as "votes of confidence" by the leading search engines such as Google, Yahoo and MSN. Consequently, the web page of the site containing the link start to move up the Search Engine Results Pages ("SERPs"). Since more than 80% of Net users rely on the search engines to find websites, this further increases traffic to the site.

The increased web traffic through SERPs and inbound links generated through the articles obviously attracts highly qualified traffic. These visitors to the site are seriously looking for the subject supported by the website. This also means that the visitors are most likely to translate into business. Hence, the website enjoys better business prospects and optimized turnover over time.

Article Marketing offers a website a more influential advertising strategy than regular advertising. The 'expert' status endears potential customers to the website before they even visit it. This results in a positive when when they arrive on the site. Hence, a good website enjoys every chance of an increased conversion rate - sales, newsletter sign-ups etc. Studies suggest that Article Marketing is 7-10 times more effective a marketing strategy than most other forms of promotion.

Article Marketing builds indispensable link popularity for the website as the circulated articles create more and more links to the website from other sites. An important SEO strategy, link popularity bestows higher rankings to the website. Link popularity establishes net presence of a website in the true sense of the word as it also accumulates brand equity.

About the Author:

Jonathan White has been involved in article and other online marketing for over 4 years. He owns SimplySearch4It - Articles Marketing Directory & SimplySearch4it UK - Articles Directory http://articles.simplysearch4it.com


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