Affiliate Product Landing Pages -
3 Tactics That Sell
By Dan B. Cauthron ©
As competition within the online affiliate sales arena rises to a
fierce boil, affiliate sellers expecting any degree of success must first find
effective methods to set themselves apart from the crowd.
affiliate may expect to make sales simply by placing a referral link on his
website, or by distributing the link in an email. On the other hand, a seasoned
affiliate seller knows that a unique marketing twist of one sort or another must
be built into the campaign for a satisfying profit to be realized.
tested and proven method is to develop a unique landing webpage for each and
every affiliate campaign engaged.
A landing page is nothing more than a
proprietary webpage owned by the affiliate seller, hosted on his website, and
and located at a URL within that domain. A well developed landing page will not
only contain the actual affiliate referral link, but will also serve as an
introduction to the product or service being offered, and will warm the customer
prior to directing her to the main sales page.
Here we present three
types of affiliate landing pages that have been proven effective in promoting a
broad range of products and services.
However, the reader should note
that no particular order of effectiveness is presented here. Determining the
best type of landing page for a particular affiliate campaign will be a matter
of careful consideration and diligent testing.
Landing Page #1 - The
This style of page takes the form of a factual and
objective report, and should be completely free of any wording that attempts to
sell. Direct experience with the product is a must, as the writer will be
providing her or his own first hand observations regarding the benefits and
problems that arise while actually putting the product or service to
Typically, a single product is reviewed for the sake of simplicity.
Yet some successful landing pages do feature reviews of multiple products within
a given category. In this case, each individual product should be rated by means
of an easy to understand system, ie. one to five "stars."
For the sake of
credibility, the product review must reveal both positive and negative product
attributes. Still, the positive factors should firmly overshadow the negative in
a realistic and honest sense. If not, look for a different product to
Landing Page #2 - The Pre-Sell
This tactic has
also been referred to as the "soft sell." The content here can borrow some of
the effects of the product review method, but should be more directed overall
toward defining a problem and offering the product or service as a
It is advisable to carefully examine the main seller's page to
discover and capitalize on overlooked product benefits or hooks. It is also
acceptable to use highlighted or bolded words and phrases to a degree, providing
they will enhance the reader's understanding.
A strong headline may be
used, and bulleted lists may also be inserted to clearly illustrate product
features and benefits. But keep in mind this is a "soft sell" page. The purpose
is only to warm the reader, and there should be no hard sell or call to action
other than asking her to "Click This Link to Learn More."
#3 - The Forced Opt-In
This type of page typically consists of
nothing more than a strong headline, a problem reinforcement, an offer to solve
the problem, and an autoresponder opt-in box. The prospect can be redirected to
the main salespage after she signs up.
Experienced affiliate marketers
have varying opinions as to the effectiveness of this landing page, especially
when used behind a paid advertising campaign. There is some conjecture that too
many prospects are lost when they fail to opt-in.
Another viewpoint is
that this tactic produces a high quality list of action-taking prospects with a
proven degree of interest. Given these two viewpoints, it may be wise to perform
a split testing action, using the forced opt-in page and at least one other
landing page configuration.
Regardless of either view, the forced opt-in
tactic will enable the affiliate to capture a unique and highly targeted mailing
list, a valuable asset in and of itself.
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