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An irresistable advertising headline

Make money with Ads by Google
"Make me an offer"

Three essential advertising words guaranteed to attract attention:

  • New!
  • Now!
  • Free!

Put at least one of these into your sales message, and you'll stand a very good chance of people reading the rest of your sales message.

But how can you live up to your promise? Always try to give something away, for free. It doesn't have to be something that costs you a great deal of cash. The important thing is that the perceived value should be greater than the actual cost to you.

And it doesn't have to be something solid, tangible or what you can drop on your foot. Often, a powerful pull is free information or advice.

Something like:

FREE: 11 money-saving tips on cutting your packaging costs
HOW TO BOOST PROFITS: Ask for our free 14-point starter pack

Even the more restrained professional services can use this technique:

"Send for our FREE Moving House Check List" - (Estate agents / real estate companies)
"Making a will? Here's 21 things you should know.. ask for our FREE booklet" - (Lawyers)

Notice the odd-number of benefit points. Round numbers, such as "10" sound too glib. An odd number somehow sounds more authentic.

Now see how you can apply this technique to your business. Make me an offer I can't refuse


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