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Graphic Designers - Who Needs One?
By Pearl
Deloria
Image is everything! Think about it. How many times have you
made a judgment about a company based on the quality of the junk mail that you
have been sent?
Other people make similar judgements, too. Businesses
cannot afford to be thought of as cheapskate in their marketing.
You know
that most of your mail goes straight in the trash, and it may grieve you to
spend four times the amount, just for it to be thrown away.
Design is an investment
Think of it
this way. Every communication you send is an advertisement for your business.
You have a marketing budget. Think of the design of your logo and company
stationery as marketing, as an investment in the future of your
business.
Online DIY design?
It is possible to design a logo yourself using free or very
low
cost software, you can even design a logo online, but the results are
immediately and obviously amateurish. A company website must be immediately
recognizable with the company logo, colors and other graphic elements.
It
is far better to pay the price and have a professional job done. Your company
image is a vital part of your marketing and if the company logo and image are
scrappy or amateurish, who is going to buy from you? Would you buy from a
company that had a logo that you recognized had been done using standard graphic
fonts such as Wingdings?
Why use a graphic designer?
A graphic designer will design a logo from
scratch, using leading edge software that can achieve color blends not
achievable using lower specification software. Your artist will incorporate your
logo into a unique set of company graphics that will come to be associated with
your company over time.
How do you find a graphic designer?
Ask friends and
fellow business people whom they used. Searching online is another. Elance is
an excellent place to start looking for a graphic designer. You can invite bids
for
your work and negotiate with the graphic artist of your choice.
You
should always ask to see samples of previous work. The company should be able to
give you a wide choice from work they have completed. Be wary about making a
payment before you see any results. Specify the format that the work should be
given to you. You need to have software that will open the files, so you can
make simple amendments in ten years time.
Developing a professional image
on the Internet is an important part of your success. Make sure your company
logo looks professional and represents your company in the way you had intended.
If you're not confident in your ability to design a professional logo for your
company, hire a professional. It will be well-worth your time and effort.
About the Author:
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